Thoughtful design rooted in simplicity and real connection.
With over a decade of experience in real estate marketing and design, I craft visual experiences that capture the essence of your brand and elevate your presence in the market. Whether you need a complete brand overhaul, ongoing design support, or a quick creative boost, I’m here to bring your vision to life.
Designing Luxury.
Crafting Legacy.
With over 14 years of experience in branding, marketing, and graphic design, I specialize in crafting sophisticated visual identities that resonate with discerning clients. My journey began at First Team Real Estate, Southern California's largest brokerage, where I discovered a passion for luxury branding. Since then, I've collaborated with esteemed real estate firms like Pacific Sotheby’s International Realty and Breakthrough Broker, developing marketing strategies that elevate brand presence and drive engagement.
My design philosophy centers on simplicity and authentic connection, blending refined aesthetics with strategic clarity. I believe that great design not only looks exquisite but also tells a compelling story, forging lasting impressions.
Now, I bring this expertise directly to you. Whether you're launching a new brand, refreshing your visual identity, or seeking to enhance your marketing materials, I'm here to transform your vision into a cohesive and elegant reality.
Past & Present Clients
Branding & Graphic Design Services
Brand Identity Packages
Build Your Legacy. Leave an Impression.
Your brand is more than just a logo—it’s a reflection of your unique story. My Brand Identity Packages are designed to help you stand out with a cohesive, luxury-inspired brand presence. From concept to execution, I work with you every step of the way to create a brand that’s impactful and memorable.
Monthly Design Retainer
Consistent Creative, Seamlessly Managed.
Keep your marketing fresh and engaging with consistent design support. My Monthly Design Retainers are ideal for agents, brokerages, and real estate teams that need polished, professional marketing materials on a regular basis. I handle everything from listing presentations to social media graphics, so you can focus on closing deals.
Hourly Design Services
When You Need It, How You Need It.
For those one-off projects or last-minute marketing needs, my à la carte services provide high-quality design on your schedule. Pay by the hour and get the professional touch your projects deserve—no long-term commitment required.
Brand Identity Packages
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Brand Identity Packages •
01 | Essentials Brand Package
Investment: $500 // Timeline: 2-3 WeeksDesigned for agents and small teams seeking a strong foundational brand presence or ready to give their current brand a facelift.
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Brand Discovery Questionnaire
30-Minute Introductory Call
Curated Mood Board
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Logo Suite (Primary Logo & Submark)
Color Palette
Font/Typography Recommendations
Brand Identity Board
02 | Elevated Brand Package
Investment: $1,200 // Timeline: 3-4 WeeksDesigned for agents and brokerages seeking a refined, market-ready brand presence with essential marketing materials.
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Brand Discovery Questionnaire
30-Minute Introductory Call
Curated Mood Board
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Logo Suite (Primary Logo & Submark)
Color Palette
Font/Typography Recommendations
2-3 Patterns / Textures / Backgrounds
Brand Identity Board
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Business Card Design (Print-ready PDF)
Letterhead Design (PDF and Word format)
1-Sided Property Flyer (InDesign or Canva Format)
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5 Social Media Templates
03 | Luxury Brand Package
Investment: $2,000 // Timeline: 5-6 WeeksIdeal for luxury agents and brokerages that want to dominate their market with a high-end, bespoke visual presence.
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Brand Discovery Questionnaire
30-Minute Introductory Call
Curated Mood Board
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Logo Suite (Primary Logo & Submark)
Color Palette
Font/Typography Recommendations
2-3 Patterns / Textures / Backgrounds
Comprehensive Brand Style Guide
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Business Card Design (Print-ready PDF)
Letterhead & No.10 Envelope Design (PDF and Word format)
1-Sided Property Flyer Design (InDesign or Canva Format)
4-Page Property Brochure Design (InDesign or Canva Format)
8.5"x5.5" or 11" x 5.5" Property Postcard Design (InDesign or Canva Format)
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Social Media Audit
10 Social Media Grid & Story Templates
2 Carousel Templates
5 Instagram Highlight Covers
Cover Graphics for Facebook & LinkedIn
6 Animated GIF Stickers (GIPHY Account Required)
My Brand Identity Process
A collaborative journey to craft your dream brand, step by step.-
It all begins with you. Fill out the project inquiry form to share your goals, vision, and what you’re looking for in a brand partner. This helps me understand your needs and see if we're a good fit.
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Once I receive your inquiry, I’ll send over a Brand Discovery Questionnaire and a link to schedule a discovery call. This conversation helps us dive deeper into your story, audience, and aesthetic.
After our call, you’ll receive a custom proposal, agreement, and invoice for 50% of the investment to reserve your project in my calendar.
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With your vision and insights in hand, I’ll begin by curating a visual mood board—a creative snapshot of your brand’s vibe and style. Once approved, this sets the foundation for the design phase.
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Next, I’ll present you with two distinct logo concepts rooted in your brand strategy. Together, we’ll refine your favorite through up to 2 rounds of revisions to make sure everything feels just right.
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Once your logo is finalized, I’ll start designing the collateral and templates included in your package—business cards, social graphics, listing flyers, and more (depending on your selected tier).
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After your final approval, the remaining balance is due. Once paid, you’ll receive a Google Drive link with all your final files, brand assets, and templates, organized and ready for launch.
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Your new brand is ready to make its debut! Share it with confidence, knowing you now have a cohesive, elevated identity that reflects who you are and where you're headed.
Featured Brand Identity Packages
Monthly Design Retainer Packages
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Monthly Design Retainer Packages •
Your brand’s creative partner—month after month.If you’re ready to offload design work without sacrificing quality or brand consistency, a monthly retainer gives you reliable access to professional design support when you need it most. Whether you’re a busy real estate team, a scaling startup, or an established brand with ongoing creative needs—I’m here to make sure your visuals stay polished, on-brand, and ahead of schedule.
Perfect for smaller, ongoing updates or light design needs.
5% discount - you save $38!
Average 1-3 hours/week
Up to 3 unused hours rollover to the next month
Additional hours will be billed at $75/hour
Minimum 3 month commitment
Ideal for regular marketing support, listing updates, or multi-channel campaigns.
8% discount - you save $120!
Average 5 hours/week
Up to 5 unused hours rollover to the next month
Additional hours will be billed at $75/hour
Minimum 3 month commitment
Great for teams with frequent design requests and evolving creative needs.
12% discount - you save $270!
Average 5-8 hours/week
Up to 8 unused hours rollover to the next month
Additional hours will be billed at $75/hour
Minimum 3 month commitment
For businesses ready to treat design like a full-time strategic asset.
15% discount - you save $450!
Average 10 hours/week
Up to 10 unused hours rollover to the next month
Additional hours will be billed at $75/hour
Minimum 3 month commitment
Why Retainer Clients Love It
No more scrambling for design help. No more surprise invoices. Just consistent, strategic design support from someone who understands your brand inside and out.
What’s Included✓ Priority booking in my schedule
✓ A set number of design hours each month
✓ Discounted hourly rate
✓ Fast turnaround for recurring needs
✓ Consistent, high-quality work tailored to your brand
✓ Optional rollover of unused hours
Hourly Graphic Design Services
Elevate your real estate marketing with custom design support at $75/hour.
From polished print collateral to standout digital assets, each piece is crafted to reflect your brand and resonate with your audience. Browse the list of available services — and if you have something unique in mind, custom requests are always welcome.
Please note: Print production or direct mail services are not included but can be arranged for an additional fee.
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Property Flyers & Brochures
Single-page and multi-page designs to showcase listings beautifully
Just Listed / Just Sold / Open House Postcards
Eye-catching mailers to promote listings and generate buzz
Listing Presentations & Client Packets
Custom folders or bound presentations for buyer/seller meetings
Property Feature Sheets & Tear Sheets
Ideal for open houses, showings, or luxury listings
Door Hangers & Pop-By Notes
Perfect for neighborhood farming and staying top-of-mind
Market Report Mailers & Neighborhood Updates
Branded templates to position you as the local expert
Branded Stationery
Business cards, letterhead, thank you cards, and notecards
Agent Bio Sheets & Personal Branding Booklets
Great for listing appointments, open houses, or networking
Event Invitations & Promotional Materials
For open houses, client appreciation events, or community sponsorships
Signage & Display Materials
Yard sign designs, directional signage, A-frame inserts, table displays, and banners for events or booths
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Branded Social Media Templates
Includes post designs for listing announcements, testimonials, tips, milestones, lifestyle content, and more
Instagram Story, Reel Covers & Highlight Icons
Cohesive story templates for Just Listed, Sold, Coming Soon, Open Houses, plus branded cover designs
Carousel & Animated Graphics
For educational content, market insights, and property spotlights
Email Marketing Design
Custom headers, e-newsletters, and property email blasts (Mailchimp, Constant Contact, etc.)
Digital Listing Flyers
Designed for email, MLS, or social media sharing
Agent & Team Branding Graphics
Profile banners, branded Zoom backgrounds, quote cards, and more
Cover Graphics
Custom covers for Facebook, LinkedIn, and YouTube
Market & Community Content
Monthly market update graphics, local business spotlights, and seasonal/holiday designs
Have questions or looking for more information?
Check out our FAQs page
Contact Info
Email
janellewatzke@gmail.com
Phone
714-403-1189