FAQs

Brand Identity FAQs

  • Timelines vary based on the package and how quickly feedback is provided, but most projects are completed in 3–5 weeks from the start date. You’ll receive a detailed project schedule once we begin.

  • Each brand identity package includes different deliverables—ranging from custom logo design, color palette, and typography to business cards, social media templates, and branded marketing collateral. You’ll be able to choose the package that fits your needs, and I’m happy to help guide you.

  • Not at all! The Brand Discovery Questionnaire and our strategy call are designed to draw out your vision, even if it feels a little fuzzy right now. I’ll help guide you every step of the way.

  • A 50% deposit is required to reserve your spot and begin the project. The remaining balance is due after your final approval, before final files are delivered.

  • You'll receive 2 initial logo concepts, and the package includes 2 rounds of revisions to refine your chosen direction. Additional revisions can be added at an hourly rate if needed.

  • You’ll receive a Google Drive link with all final files, including your logo in multiple formats (PNG, JPEG, SVG, EPS, and AI), brand color codes, typography details, and any collateral or templates from your package.

  • Absolutely. I offer à la carte design services and monthly retainers for ongoing design support. Whether it's additional flyers, social media assets, or custom requests, I’ve got you covered.

  • Yes! If your package includes editable templates (such as Canva files), you’ll receive access and usage instructions so you can confidently make updates on your own.

  • Life happens! If you need to pause, please notify me as soon as possible. Depending on availability, we can reschedule your project timeline. Deposits are non-refundable but transferable if rescheduled within a reasonable timeframe.

Retainer Package FAQs

  • A design retainer is a flexible, monthly commitment that reserves a set number of hours for design support each month. It ensures priority access to my services, faster turnaround times, and ongoing creative support without needing to start a new project every time.

  • Retainers can be used for a wide range of design needs—branding collateral, marketing materials, social media graphics, email design, presentation decks, and more. If you're unsure whether something qualifies, just ask!

  • Retainer packages are offered in 10, 20, 30, or 40 hours per month. We’ll determine the best fit based on your ongoing needs. Not sure how much time you’ll need? I’m happy to make a recommendation during your inquiry call.

  • To help you get the most out of your package, a specific amount of hours can roll over to the next month. Additional hours beyond your package will be billed at your standard hourly rate.

  • Yes! You can upgrade your plan at any time based on your needs and my availability. We’ll just adjust the agreement and invoice moving forward.

  • I offer flexible 3-month or 6-month commitments, depending on your preference. This structure allows us to build momentum while giving you consistent support over time.

  • Retainer fees are billed monthly on the 1st of each month. Payment secures your reserved design hours for that month.

  • Most clients send requests via email, and we track progress together using a shared task management system or Google Doc. If preferred, we can also schedule regular check-ins.

  • Typical turnaround time is 2–4 business days, depending on the scope and queue. I prioritize retainer clients and aim to deliver quickly and efficiently.

  • You may cancel your retainer with 30 days’ written notice. Any unused hours will be forfeited, and no refunds will be issued for hours already worked or reserved.

Get in touch.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.