HumbleBee Hemp Co.

HumbleBee Hemp Co. is a Dallas-based CBD company founded in March 2018—just as the industry began gaining national momentum. As the lead designer from the ground up, I created a complete brand identity that helped the company stand out in an increasingly saturated and often confusing marketplace.

My work included:

• Designing the logo and full visual brand system

• Creating product labels that balance compliance with shelf appeal

• Building a Shopify website to support e-commerce and education

• Developing email marketing campaigns to boost retention and sales

• Designing a print-ready product catalog for wholesale buyers

• Producing social media graphics to engage and inform a growing audience

In an industry where trust and clarity are everything, my design strategy focused on creating a clean, credible brand with high-quality visuals and clear messaging—helping consumers feel confident about what they were buying and why it mattered.