HumbleBee Hemp Co.

Role: Graphic Designer, Art Director, Marketing Manager, Social Media Manager

March 2018 - August 2020

HumbleBee Hemp Co. is a Dallas-based CBD company. At the start of establishment in March 2018, I designed and developed the brand identity including the logo, brand elements / styling, social media graphics, product labels, Shopify website, email marketing, product catalog, and more. The CBD industry quickly became a confusing and cluttered marketplace after becoming federally legal in 2018. Therefore, it was critical to create a memorable brand with quality products and properly educate consumers through marketing.